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Guru Pet Food Questions

Cold pressing is a method of producing complete dog food at very low temperatures. By using our Cold Pressed method the ingredients retain all of their flavour, aroma, vitamins and nutritional value which are essential to growth, digestion and good health. All of this goodness is retained in bite-size pieces. Cold Pressed dog food guarantees a naturally nutritious and balanced diet for your four legged friend.

We at Guru have first-hand knowledge of switching dogs to a diet of Cold Pressed food. It really is super simple. We recommend you feed your dog 1% to 1.2% of their ideal body weight. Follow the steps below (we’ve used 1% to make it simple) to make sure you feed your best friend just the right amount:

  1. Weigh your dog in kilograms. Lets say your dog weighs 15kg
  2. Now add a zero on the end. The 15kg now becomes 150 grams.
  3. This figure equals 1% of your dog’s body weight. So your dog would need 150 grams of Guru Cold pressed food per day preferably divided into 2 meals.

Or why not use our handy Food Calculator located on the Feeding Guide page.

Yes. It’s probably the most natural complete food available to give your dog.

We originally set out to find a healthy but convenient alternative to home cooking. After many months of research we discovered cold pressed food and its wonderful benefits. However, we were amazed but equally puzzled that virtually no pet owners knew about this unique method of preparing dog food. So we set ourselves a goal to inform every pet owner across the country about the great benefits of cold pressed food. We chose the name ‘Guru’ for its meaning of teacher or a person who is wise and gives advice.

Dry kibble is manufactured using a process called extrusion. This process exposes the ingredients to high temperatures that can degrade the quality of the food. Cold pressed food is mixed at very low temperatures (44 degrees) and pressed for a second, meaning each bite size piece retains much more of its natural nutrients.

It’s widely reported that some dogs are intolerant to the carbohydrate found in maize. However, maize germ itself does not include any of the starchy endosperm which is the source of nearly all the grain’s carbohydrates and gluten. This means that maize germ is much less likely to lead to any adverse reaction in dogs. The germ itself is relatively small but it contains most of the non-carbohydrate nutrients which include high levels of omega-6 and other healthy unsaturated oils plus vitamin E, A and K.

Yes, we did! We have two dogs and each have their own personality and unique character. One of our dogs had bouts of smelly breath and flatulence. We were amazed at how quickly he improved after switching foods. Another added benefit was the ease in which we could scoop their poop. Something I’m sure all pet owners will appreciate. After a few months, we also noticed an extra glossiness to their coats. Check out our Buzz Page for more reviews, blogs and testimonials.

Up to 7 months. All of our bags are individually labelled with Batch numbers and Best before dates.

Yes, absolutely. We feed our dogs two meals a day. It’s become sort of a tradition in the morning that we moisten their breakfast meal with warm water. Also, it’s a great idea to moisten food if your dog has difficulty chewing or is a fast eater. (Please remember to let the food cool down before serving).

Our dog food recipe was developed by ourselves along with a canine nutritionist. The food is made using a unique process that was created by a small family business in Europe, who have over 40 years experience in producing Cold Pressed Food. We’re currently developing new and exciting products, some of which will be made right here in the UK.

It’s best to feed your adult dog twice a day. Avoid feeding your dog before travelling, to prevent travel sickness. Also avoid feeding your dog an hour before and an hour after vigorous exercise.

Yes, however pregnant and lactating bitches will need more food. This can be between 2% and 2.5% and each dog should be assessed on an individual basis. If in doubt, seek advice from a veterinary professional.


Yes. Guru can be fed to puppies from 4 weeks of age (weaning) right through to senior adult dogs. Remember, puppies and growing dogs need up to 2.5% of their body weight in food per day. Check out our handy Puppy food calculator located on the Feeding Guide page of our webiste.

Up to 12 weeks

Veterinarians recommend puppies should be fed 4 meals a day with at least 4 hours between meals. This is because smaller meals are easier to digest and energy levels don’t peak and fall. Typical feeding times would be:

  • 8am
  • 12 noon
  • 4pm
  • 8pm

Around 12 weeks old

At this stage of your puppy’s life, it’s recommended that you reduce meals to 3 a day.

Around 6 months and older

Meals can be reduced to 2 per day which can continue for the rest of their life. Each breed and size of dog reaches adolescence/maturity at different ages. In general, the smaller the dog the faster they reach maturity. As a general rule:

  • Puppy – up to 6 months
  • Adolescent – 6 to 18 months
  • Adult – 18 months plus

We suggest gradually reducing the amount you feed from 2.5% of their ideal body weight to 1.2%, once your four legged friend reaches their adult weight (breed dependent).

It’s important to monitor your puppy’s weight regularly. Ask your veterinarian if your puppy/dog is at a healthy weight during your next visit.

Guru Pet Food